SEO Content Writing Services for Business Websites

SEO content writing services for business websites are available from professional SEO outsourcing solution providers based both within the US and abroad. SEO companies in India are particularly well-known for their well-worded and error-free content for websites offered at a lower price than that of their U.S. counterparts. These companies cater to the requirements of different industries – healthcare, finance, marketing, media entertainment, communication, education, travel and hospitality and others. The advantage of time zone differences is often seen as an additional reason to outsource to India.

SEO Content Writing Services Available to You

Irrespective of whether the SEO copywriting and content development is being done in the US or outside of it, you can expect a wide range of solutions. These solutions would attract not only the search engine spiders but also your target audience and potentially big customers.

• Website content development
• Blog writing
• Development of articles and press releases
• Development of reviews and testimonials
• Development of newsletters
• Creation of content for PowerPoint presentations and videos
• Posting of comments in blog websites
• Posting of forum threads
• Technical writing

Well-planned Solutions

The providers of SEO content writing services would take into consideration the core processes of your business, your major products, markets and target customers; the expected tone (serious or light, formal or informal) and the keywords you wish to target and the competitive keywords which they have discovered, to develop content that is:

• SEO optimized
• Original
• Unique
• Informative
• Organized
• Smooth Flowing
• Compelling
• Credible

On-page content would also be persuasive enough to encourage your website visitors to buy from you. To ensure that they consistently develop only quality content, the professional SEO company would have a superior QA strategy in place. The QA team would include experienced and expert content editors and proofreaders.

Outsource only to a White Hat SEO Company

There are a lot of companies that adopt black hat techniques in their content development and other SEO services. Keyword stuffing is one of these unethical techniques. When you outsource, make sure it is to a company that develops content with the right keyword density (not too much, not too less). In addition, the keywords should not appear to be forced into the content but rather, as a natural part of the content. Get some samples from different service providers to make the right choice.

The Foundation for other SEO Services

To conclude, SEO content writing services for business websites are the basis on which other SEO services can work. It is no wonder then that content is called the king of SEO. If you have good content supplemented by other optimization efforts, you are on the road to a sure boost in your search engine rankings, an improvement in your online reputation and an increase in conversions and profits.

Is Going Direct Really Cheaper Than A Broker Or Price Comparison For Small Business Insurance?

The UK media is currently awash with advertising slogans from direct commercial insurance companies targeting small business owners in an attempt to make them switch their provider of business insurance.

‘Get 12 months cover for the price of ten’ and ‘You won’t find us on price comparison websites’ are typical of the slogans emanating from these companies, in a language more akin to the selling of car insurance than the traditional professional and almost stoic approach to the selling of business insurance cover.

In the current recession, price has become the determining factor in winning the war of market share for all goods and services and insurance is no exception. Prudent small businessmen and women are looking to cut costs in all areas of their business and the large direct insurance companies are well aware of this.

The large insurers are also aware that the UK market has over five million small businesses of which a fifth are sole traders, self-employed and people working from home, many of whom are familiar with purchasing their personal insurance direct with the provider, either by phone or on the Internet.

There are three types of provider in the current market for business insurance in the UK.

Intermediaries such as insurance brokers and agents, price comparison sites and direct commercial and business insurers.

Each has their own advantage and disadvantages, however whether one distribution channel is cheaper than another is often a subjective view from a particular trade, or dependent upon factors many of which cannot be quantified in price.

Direct Insurance companies claim to be able to offer cheaper polices because the cut out the costs of the middleman. It is certainly true that direct insurers do not have to pay an intermediary for the cost of the lead or introduction, however it is questionable whether this cost saving is actually reflected in the prices offered to the public.

Certainly there are economies of scale to be made by centralising the life-cycle of a policy from sales point to claim and renewal, however all those functions that are performed by an intermediary still have to be carried out in-house by the direct company and these have a cost.

Many large composite insurers often have distinct direct divisions with their own target market and premium rates. The same company may also have a broker or intermediary division or channel.

It is quite often the case that a large broker with a large book of business of, for example, small builders liability, will receive much more preferential rates then the same companies direct channel, because that insurance company wishes to retain that brokers clients.

Commercial Insurance brokers then are often able to offer preferential rates because they have more flexible schemes and arrangements than the direct channel.

One of the main benefits of using an insurance broker or intermediary in purchasing commercial insurance for small business, cannot be quantified in price and is worth the commission or fee that they may charge. That is advice, market and product information and knowledge, access to various markets such as Lloyds and some human help if the worst happens to a business and a claim is needed.

A commercial or business insurance broker is often able to negotiate far better claims settlements than if an individual were to deal direct with the insurer. The main reason for this is once again the insurer wishes to retain that brokers share of the total risk pool and will often pay out to a broker on an ex-gratia basis. This cost of this service is not quantifiable at the quote stage where small business cover may well just be valued for the price paid or the covers bought.

The third major way in which small business owners can purchase cover is by visiting a price comparison website. All the major UK comparison sites have recently begun to offer online cover aimed particularly at the small business sector, with under 50 employees. This is in direct competition with the direct insurers for television and media advertising space, aimed in particular at self-employed tradesmen and women who require business liability insurance and perhaps commercial van cover.

The comparison price proposition is that they can compare the market or at least a small section of it, to find the cheapest business insurance. They often do not provide any assistance in the purchasing decision-making process and the reality often is, that the cheapest commercial and small business insurance can be found in one of the other distribution channels.

It is therefore important that a small businessman shops around and takes some time to compare offerings including premiums, covers and services from all three sales channels. Prices tend to vary immensely by trade across the direct, broker and comparison markets and often it is a case of finding the provider or supplier who is the industry leader for a particular business type or trade in order to make large savings.

Free Small Business Marketing Tips – 3 Ideas for Fast Results

In this article, I have 3 free small business marketing tips for you, because marketing shouldn’t have to set you back a bundle. And any one of them may make you a serious sum of money when you put them to work for you.

That’s a considerable promise, I know, but it’s one I stand behind and mean to keep.

But there is one warning: simply skimming through this article and “learning about” these tips won’t do a thing for you. You actually have to roll your sleeves up and put them to work for you.

Free Small Marketing Tips No 1: Bump up your fees

There are probably three people in the whole world who commonly buy on price only (and you really don’t want them as clients anyway). The rest of us have better things to bother with, like suitability, trustworthiness, delivery time, excellence, service, back up and all the rest. In one analysis only 14% of participants said price was the most important factor for them; that means 86% of them had different, more weighty concerns.

If you tack on 10% to your prices from this moment on, I would be shocked if you experienced any decrease in sales at all. What you WILL see, though, is a significant increase in your profits (because that 10 % boost is all profit). Yeah, it’s conceivable the odd client or two will moan and put on the weeps about it and perhaps even go somewhere else… but if that happens, then they’ve done you a kindness. Price buyers are sheer murder to deal with and will in the end drive you to an early grave.

Free Small Marketing Tips No. 2: Become the media darling

Read the newspapers, both national and local, switch on the Television or tune in to the radio stations and you’ll see ‘expert’ after ‘expert’ wheeled on to give his or her thoughts on everything from daycare and chilblains, to party ideas and pork pies. But what gives these folks this ‘ace’ status and why are they in the news? Well, their authority status comes from the fact they’re simply in the news. That’s it. That’s the only difference between them and you.

Precisely how do they get there? Exactly how does this come about? By their contacting the local media and saying, essentially, “I’m an expert on thingamajigs, and I’ve got strategies and information on whatchamacallits your audience would definitely like and benefit from”.

This is all a hell of a lot easier than it seems and a lot less scary, too. Some years ago I had a regular monthly piece in the local monthly rag. It added up to possibly 30 minutes’ work a month to create, and yielded thousands of Euro in business.

Free Small Marketing Tips No. 3: Ask for referrals

Referred business is the most profitable business to get, and the easiest to close the sale on — because all the hard work of nurturing trust has been done for you by whomever referred the business to you. In my own business, I don’t take on private clients from anything BUT referrals, because the business is such top quality.

Alas, while we all love ’em… we don’t tend to do much to ensure we get lots of them.

Although we can change all this simply by asking our present customers and clients this simple question: “whom else do you know whom I may be able to help in the same way I’ve helped you?”. You could send that email or letter now and be getting more business within minutes.

You can also take this one step further and set the scene for recommendations at the beginning of your relationship with a new customer: “I grow my business with referrals. So if I do a great job for you I hope and expect you will recommend at least 3 people to me whom I may be able to help”. The majority of business owners are too intimidated to make this a stipulation of doing business with clients… although that’s their affair.

See? Three free small business marketing tips that could be making you money by the end of today.

But the onus is on YOU to pull your finger out and make them work for you — they won’t do it by themselves.

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