The Fundamental MUST DO’s of a Small Business Marketing Strategy

The ultimate small business marketing strategy is really no secret if you stick to the fundamentals. As a small business owner, you are constantly being barraged with what someone is telling you is the latest and greatest marketing strategy. Before you waste your time and money on something new, you really need to ask yourself if you are doing the basics well.

Take a moment and remove yourself from your business and think of your business as your athletic team. It’s the beginning of the season and you are psyched about the year ahead. What is the first thing that you are going to do to prepare for the year? Do you start by practicing trick plays? Of course not! You practice the fundamentals.

  • If you’re a baseball team, you practice hitting and fielding.
  • If you’re a football team, you practice blocking, tackling, throwing and running.
  • If you’re a soccer team, you practice kicking and passing.
  • You don’t start running plays until your team is in shape!

Okay, now that practice is over and you have showered and cleaned up, it’s time to get back to your small business marketing strateg!

7 Critical Small Business Marketing Strategy Fundamentals

Is your team (staff) in shape? Do they know the fundamentals? Do you have them practice and rehearse the right way to do serve your customers or do you let them wing it and hope they’ll such a great job that your clients will be magnetically drawn back to your business?

Guess what? If you leave it to chance and assume clients will return, you risk taking your business into the world of mediocre results where you will join the legions of small business owners who are wondering where there next customer is coming from. Don’t leave your success to chance and then grasp for the magic bullet that will save your business. A powerful small business marketing strategy begins with the fundamentals. Here are 7 critical steps to your business success:

  1. Critical Fundamental #1: You must have a Unique Selling Proposition, which answers the question “Why should I do business with you?” Your USP is much more than we give good service or do a good job. Your competitors are saying the same thing. Your USP should have the prospect saying “Oh really? Tell me more!” It helps get your prospect interested in buying from you. Give them a powerful reason to do so.
  2. Critical Fundamental #2: Your business must be living your USP. If you make the claim, play the game by making sure everyone in your company lives the USP. If you claim great customer service but you let your phone ring 10 times before anybody answers it, your are not living a USP founded on customer service. FedEx doesn’t claim packages will usually get there overnight, they get them there overnight. If you make your clients go through 5 phone prompts to place an order, you are failing on a service claim. If your delivery driver doesn’t thank your customer, your competition’s will.
  3. Critical Fundamental #3: You must know the fundamentals of selling. It usually costs a huge amount of money to get a prospect to come to or call your business. Once they are there, doesn’t it make sense that you should have the skills to sell to them and maximize the value of the transaction? You do so by cross-selling and up-selling. Don’t expect the customer to ask for more , you must help them along. Sales training is one of the best investments that you can make in your company. Everybody who comes into contact with a prospect or client should know the basics of selling.
  4. Critical Fundamental #4: This fundamental is one of the most critical and obvious but most overlooked element of a successful small business marketing strategy! You must have a system to capture client and prospect information such as name, address, phone number, email address, buying history, preferences and other information relative to your business. Today’s technology makes that very inexpensive to do. When you have this information, you can develop a close relationship with your clients based on what THEY like.
    1. Here is a real world example: My wife and I eat out at a nice restaurant at least once a week and we like to go to different places. There is only one restaurant in the Cincinnati region that has ever even asked for my name and address. They send us coupons regularly so we eat there regularly. All of the rest are wondering how to get new clients in the door and spend a lot on advertising to get them there. Now that doesn’t make a lot of sense, does it? Why don’t the others ask about me and what I like? It is real easy and inexpensive but most business owners are out of touch when it comes to knowing their clients.
  5. Critical Fundamental #5: You must have a system in place to regularly communicate with your prospects and clients. You should be frequently hitting them with unique offers, birthday cards, newsletters and special customer only specials. Your customers DO WANT TO HEAR FROM YOU!!! The research proves it. If you don’t talk to them, you are communicating an attitude of indifference towards clients and opening the door for your competition to take them away from you.
  6. Critical Fundamental #6: You must leverage your marketing efforts by establishing joint ventures and alliances with other companies who have similar client profiles in a non-competing business.
    1. Look at this scenario: You own a restaurant and have 1,000 clients who know and trust you and like your food and service. The florist down the street also has a 1,000 clients who know and trust her. You approach her with an idea. You will pay for amailing to her list in which she endorses your restaurant and offer a special coupon for a free appetizer to her clients. You mail a similar endorsement for her shop to your list. You will both get a huge infusion of new business. Now doesn’t that make more sense than running an ad on the radio or in the paper?
  7. Critical Fundamental #7: First of all, notice all the above fundamentals don’t ask you to risk money on media advertising and any one of them can easily increase your sales 20% or more. However, if you choose to advertise in the media, TRACK YOUR RESULTS! Don’t fall in the trap of building a brand or getting your name out there. If you are investing in something, know your return on your investment. If you put $5,000 dollars into an investment portfolio, you expect a minimum return and you closely track your results. Do the same thing when you invest in marketing.

You Must Get the Fundamentals in Place
Or You Are Losing Business!

As we discussed earlier, a good small business marketing strategy starts like a sports team does in preseason, by getting back to fundamentals. If you are following these small business marketing strategy fundamentals, you should congratulate yourself because you are one of the few who are getting repeat business, referrals and new customers for a fraction of what the average small business spends to attract a customer.

If you are not doing so, get started. It is a lot easier and less expensive than you think and your returns will be huge and you will literally reap exponential increases in sales.

Reasons To Use An SMS Online Service For Your Business

As the owner of a business saving money is crucial in these current economic times if you want to see yours thrive. One way that this can be achieved is of course through using a SMS online service.

Many businesses (large and small) today are using such services as it enables them to send and receive messages to anyone anywhere in the world. When someone chooses to use these services they are supplied with not only their own personal account but also one for their business. When it comes to sending out messages they are able either to send out just one to a particular individual or they can send out the same one to several different people or businesses if they wish.

The number of businesses that now use an SMS online service has substantially grown in recent years. Not only do they use them for being able to network with other businesses and their customers but also with their own employees and all for a lot less money.

So what reasons can we provide you with to use such a service for your business? Below we take a look at just some of the reasons for using an SMS online service.

Reason 1 – Easy To Use & Affordable

The great thing about using a service such as this is that you won’t have to worry about installing any type of software on to your computer. You simply sign up to the service you want. Once your account is set up you can now start adding contacts to your address book and then begin send messages to any of them.

Along with you not being charged for setting up your account, you won’t be charged any fees to maintain it or implement it. However they will charge you a fee for sending the messages but this is considerably less than what you would be charged by your mobile phone service provider to send one in the conventional manner.

Most of these SMS online services will require payment on a monthly basis, but they will provide you with a complete breakdown of who messages where sent to and when. However if you want you may want to consider using a service where they offer pre-purchase packs so you know exactly how much you have to spend that month on such communications.

Reason 2 – Keep Track Of What You Are Sending Out

When you use an SMS online service they will provide you with a status report regarding the delivery of any messages you send through them. So you will not only be able to ensure that exactly the right people have received the message but also you will know exactly when it was received. In most cases as you work your way through these reports you will notice that the message was sent and received by the recipients in a matter of seconds.

Furthermore when you use an SMS online service they actually keep hold of any messages sent for a period of 45 days after sent. So you can actually look back at what was sent in any given month.

VoIP Business Solution – Today’s Modern Office

With today’s current communication technology many businesses are seeking out a Business VoIP solution to connect their office VoIP PBX with a VoIP provider service to decrease cost of company calls dramatically. This is obvious from the fact that a traveling sales representative once had to report to the corporate office about the sales figures through public phones or mobile phones.

The most rewarding benefit of a VoIP business solution provides your company with the ability to virtually operate your business operation from any location, plus having the flexibility allowing your employees to work from home or wherever them may desire.

Wireless VoIP provides huge flexibility to a workforce that is geographically spread out, VoIP solution employees can be connected to a WiFi-based home and office networks, meaning they can be quickly reached wherever they are. Users can easily activate any working telephone into their office phone, allowing them to place and receive calls from remote phones, have the ability to display a business line ID and route billing calls back to the office.

Wireless VoIP can also dramatically improve call quality, especially in congested areas such as office blocks; basements etc where traditional mobile network coverage is usually patchy at best.

The advantages of a VoIP business phone system, all the offices on a LAN or WAN can share the benefits of having a common office phone system. In addition, even if you have offices at different locations, Business VoIP allows calls between them via extension dialing, making it a zero cost call. VoIP also allows you to safely set up a fully functioning office anywhere a broadband connection is available including the home office and telecommuters.

Today’s office voice communication systems feature call forwarding, voice mail, conferencing, hunt groups, hold and divert, and more. VoIP business services allow company offices to make calls to one another by dialing extensions that may be in the same office or at a remote office without incurring long-distance charges. This modern day technology also allows business managers now to conduct meetings with full audio-visual interaction from the safety and comfort of their office or home or anywhere there is a high speed internet connection.

Many companies use a central office exchange service know as Centrex, which is basically a VoIP PBX solution in which all routing occurs not on company premises, but at the local telephone company. With a business class VoIP T1 system, service is usually delivered to your office and provides both VoIP voice lines and Internet service.

Businesses with Centralized Operations: Since VOIP Hosted PBX service combines all business locations and remote employees together under one system, if a business has an office in an area affected by a disaster, they can easily direct one of the other office locations to handle all calls being made to the affected location. Make sure to compile a list of all the features your business or office and may benefit from today, and possible future expansions as your business grows.

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